Truth
The One Club x 72andSunny Creative Bootcamp
Client: Truth Initiative. March 12-15, 2019
Placing: 2nd place distinction out of 15 teams. Copywriter and strategist for advertising campaign.
Brief: Raise awareness for dangers of nicotine addiction, anti-juul campaign among 13-17 year olds.
Notes: Best campaign overall, Truth’s favorite campaign, and most ‘on-brand’ idea of #FOGOFF.
Click here to access script 1.
