NINTENDO

Nintendo Advertising & Promotions Campaign

  • Class: Marketing 481 (Global Advertising and Promotions), Spring 2019

  • Assignment: Develop a campaign for a specific product in a specific country.

  • Client / product / location: Nintendo / Smash Bros. Ultimate / Japan

  • My role: Project manager of team of 4. Directed research, strategy, and developed creative campaigns to increase sales for the game in Japan.

  • Notes: Regarded as best campaign; most realistic and creative campaign among 8 teams.

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