NINTENDO
Nintendo Advertising & Promotions Campaign
Class: Marketing 481 (Global Advertising and Promotions), Spring 2019
Assignment: Develop a campaign for a specific product in a specific country.
Client / product / location: Nintendo / Smash Bros. Ultimate / Japan
My role: Project manager of team of 4. Directed research, strategy, and developed creative campaigns to increase sales for the game in Japan.
Notes: Regarded as best campaign; most realistic and creative campaign among 8 teams.
Click here for situation analysis.
Click here for advertising plan.
Click here for media recommendations.
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