MotorTrend
MotorTrend Redline Marketing Campaign
Class: Marketing 300, Spring 2018
The Challenge: "Motor Trend Original programming content has relied solely on advertising as a business model while content was distributed free on YouTube."
The Goal: "Convert automotive enthusiasts (including Motor Trend's 5.5 million YouTube fans) into customers for Motor Trend OnDemand's monthly service."
My Role: Director of team of 7. Handled bulk portion of copywriting and editing the market deck, designed/scripted PowerPoint presentation, and developed idea to rebrand/redesign MotorTrend OnDemand to portray a fresh image. Implemented primary research with over 500 responses within two week period from car enthusiasts to gauge perception, interests, and aversion.
Notes: Only team in the entire course to consider a PR refresh with a rebrand from OnDemand to Redline. Commended for volume of primary research.
